Multichannel

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What You Need to Know to Consistently Generate High Webinar Attendance Rates

While LeadingResponse faced enormous marketing challenges in 2020, it wasn’t the first time we’ve navigated market fluctuations and downturns. We quickly charted a new course to ensure our financial advisor clients connected with their future clients.

Growing Occupancy at Your Senior Living Community Should Be Your New Year’s Resolution

At last, 2020 is over. Now, you can look forward to the future. Have you made a marketing plan for growing occupancy at your senior living community? If not, it’s time to tackle this project. Of course, you’d like to keep your lead generation pipeline filled with...

How to Prepare Your Elective Care Practice for Whatever Comes in 2021

In 2020, the coronavirus pandemic severely impacted the elective care field. Many practices had to completely shut down – and some have yet to reopen. But the future is looking brighter for this segment of the healthcare industry. Right now, authorities are...

What Can LeadingResponse Do For You? Our CEO Explains

We’d like to introduce our CEO, Matthew Kearney, share his insights on our markets and solutions; and reveal how he is spending his time working from home, like the rest of us at LeadingResponse. Read on for nine answers to questions that directly pertain to you...

Webinar Attendees: How to Guarantee 90% Attendance Rates

Last year, LeadingResponse faced a huge challenge: how to effectively market financial advisor clients to consumers who could benefit from their services. Through trial and error, our team discovered how to attract an unusually high percentage of prospects to online...

The Unforgettable Business Lessons We Learned From Marketing In a Pandemic

Back in March, we entered a strange new reality. Millions of Americans were asked to stay home to help prevent the spread of the novel coronavirus. Many lost their jobs, saw their children’s schools close, and worried about going outdoors. They also started...

Companies Ramp Up Digital Transformation to Meet Consumers Where They Shop

COVID-19 forced many business-to-business companies to shift from storefront operations to online customer service and sales this year. Successful ones underwent digital transformation to adapt to the changed environment and connect with consumers. The customer...

Segmentation Has Reached New Heights. Here’s What You Need to Know.

No two prospects are the same. Every senior living marketer knows that. Therefore, it makes no sense to keep sending the same generic emails and mail pieces to hundreds, if not thousands, of prospects – each with different motivations and needs. Thanks to technology,...

A Great Client Experience Starts With You Being Exceptional

Patrick Schartz Patrick Schartz is the Director of Advisor Development at LeadingResponse. He has worked in the industry for 19 years and been with the company for over 13 years, focusing on client experience. Like all consumers, advisors have discovered the product...

Hyper-Targeting and Re-Targeting: What Are They and Why Do I Need Them?

How much do you know about hyper-targeting and re-targeting? If you are still spending massive amounts of money purchasing lists of names and addresses, odds are you’re getting a very low return on your investment. Without a much deeper set of information about the...

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