What is Attorney Lead Qualification?

Aug 1, 2022 | Legal

Marketing Blog

Running a law firm can be challenging. From managing clients to making sure the firm is running well financially, there are a lot of working parts. One crucial part of running your firm and growing your clientele includes marketing. Is your firm looking to grow? Does your firm specialize in personal injury lawsuits? Then you’re in luck. 31 million people visit a doctor each year for a personal injury. So, where can you find these personal injury leads? And how do you know whether they are a good fit for your firm?

The solution is attorney lead qualification. Filter out qualified personal injury leads immediately to save time, and money, and increase your ROI. Adjust your intake process to bring more qualified leads in. It will bring you stronger leads and save your firm money.

What is Attorney Lead Qualification?

First, you might be asking, what is lead qualification? We all know that some leads don’t qualify as a client. Maybe too much time has elapsed from the date of the injury. Or perhaps the accident occurred in another state. Whatever the reason, some prospects just don’t qualify for legal representation. And with lead qualification in place for personal injury leads, you’ll spend less time with unqualified prospects because you’ll have a plan in place to weed out the nonviable leads immediately.

Why is Personal Injury Lead Qualification Important?

We’ve already discussed how lead qualification can save your firm time and money. But there’s more. Qualifying leads can help you narrow it down further. Is the prospect eager to move forward? Or are they just shopping around? What are the chances of them moving forward as a client and it being a high-yielding case? Don’t waste time and resources on leads that aren’t sure about doing business with you or aren’t qualified. Instead, utilize your efforts with leads who are verified and likely to purchase your services.

With saving time, comes saving money. Your firm won’t be wasting money following up on every lead. Why is that important? Because only 10% to 15% of leads turn into sales. By creating a secure and seamless process to qualify your personal injury leads immediately, you’ll be spending time on leads that are more likely to bring your firm increased ROI. What does all this mean? Qualify your firm’s leads. That way, you know who is worth your effort.

Outsourcing Personal Injury Lead Generation

Now that we know lead qualification is a game-changer for your firm, how do you get started? Some firms have an intake desk that can answer phones and vet callers for specific criteria in their case. For other, smaller firms, that can be a full-time job. So how can you get more qualified leads on the phone without hiring more help?

Consider outsourcing your lead generation. It’s a way to let the experts do the work. Instead of using in-house marketing efforts to find and qualify leads, you let a group of outside professionals do it. Outsourcing is a great option if your firm doesn’t have the money or resources to generate and vet leads in-house. The biggest advantage of outsourcing? The leads are gathered for you – all you have to do is qualify and contact them. The hard work is already done. Stop wasting time finding, qualifying, and sorting leads. Instead, spend time growing your caseload and increasing your ROI.

Want More Leads?

Looking to outsource lead generation but don’t know where to start? Partner with LeadingResponse! We have live call transfers and verified live call transfers available. Get started today.

How We Qualify Personal Injury Leads

How do we qualify our legal leads? By asking the right questions. In order to do that, we must know what criteria makes a lead viable. If leads don’t fit the qualifications, they are dropped, and the process continues with the next caller. So, what kinds of questions do we ask to verify a lead before transferring them to you? Some of these questions include:

  • Who was at fault?
  • Did they have current or prior representation?
  • Were they physically injured?
  • When did the accident happen?
  • Did the at-fault party have insurance?
  • Was a hospital stay required?
  • Was physical therapy, surgery, or ongoing medical treatment required?

By asking these questions in our lead qualification process, we can ensure that the personal injury leads fit your buyer persona, are qualified and are ready to speak with an attorney.

Benefits of LeadingResponse Personal Injury Leads

Not only are you getting high-quality leads because we take the time to ask the right questions, but we also offer what other firms don’t.

1) Delivered in real-time

Once found, and qualified, these leads will be delivered to you in REAL-TIME. Receive live leads to your firm’s CRM, inbox, or phone. Get live leads ready to speak with an attorney.

2) Improve business productivity

By outsourcing your personal injury leads, your firm can focus on converting leads and promoting your company. We’ll do the hard work of finding and qualifying leads for you. Quit wasting time on leads that don’t convert.

Verified Live Call Transfers

When you want verified personal injury leads sent directly to your intake desk, you need Verified Live Call Transfers. These calls are collected from our multichannel marketing solutions, verified through a specific set of criteria, and rerouted directly to you. Live call transfers save time, create a smoother sales process, bring in more receptive customers, lower your CAC, improve your ROI, and convert more leads into sales. Verified live leads are leads that are already screened and vetted, so all you have to do is close the deal. Sounds easy, right?

Which choice is right for you?

It’s time to grow your caseload. Connect with more qualified personal injury leads and increase your client conversion rate. LeadingResponse offers the highest quality personal injury leads and verified live call transfers. If you don’t have the internal system to qualify leads or want more personal injury leads, then partner with LeadingResponse. Let’s get started!

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