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Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

Don’t Let Fear Paralyze Your Client Acquisition Efforts

Scott Kasprzyk is a national marketing consultant at LeadingResponse. He’s been with the company for over 15 years and in the industry nearly 20 years. Many financial services professionals have found client acquisition during a pandemic to be their greatest...

Senior Living Budget Cut? Don’t Get Mad, Get Smarter!

Valerie Whitman is the vice president of senior living at LeadingResponse. She has worked in the industry since 2004, and she knows her way around a budget. Valerie Whitman How is your marketing budget holding up? That might be a tough question to answer, since the...

Cost Per Lead and the Long-Term Value of a New Client

Ever calculated your cost per lead? We do it for clients all the time. After a quarter-century in the client acquisition business, LeadingResponse has connected professional services providers across the country with millions of consumers. Let’s look at how cost per...

Financial Advisors: Now is Your Time to Become a Top Producer

Today, the key to survival is adaptation. The world has undergone seismic changes, and as a financial advisor, you have to effectively navigate a new business world. You must be resourceful, and capable of using all available tools to connect with your future...

How Direct Mail Marketing Has Come Full Circle

For many years, marketers relied heavily on direct mail. It was proven to generate leads and acquire new customers. But as more and more companies began doing business online, direct mail fell by the wayside. Today, this low-tech, yet effective, client acquisition...

How We Generate the Best Mass Tort Leads for Law Firms

Because mass tort litigation is incredibly lucrative, delivering billions of dollars in restitution to victims through pre-trial settlements and favorable jury verdicts, law firms spend enormous sums advertising for clients for lawsuits against the makers of defective...