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Legal Marketing

When you need legal marketing solutions, including filtered, exclusive leads, the team at LeadingResponse is here to provide unmatched service and quality.

3 Things Law Firms Should Know About Finding Clients

Whether you go to work for a large firm or a boutique practice or hang your shingle as a solo attorney, clients are the fuel to propel your career forward. Even when we’re not in the midst of a pandemic, finding clients takes time. If you keep the following three...

Workers’ Compensation Lawyers Search Trends in 2020

We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends,...

Does Your Firm Have a Marketing Automation Strategy?

When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your...

Referral Program May Help Your Firm Sign More Auto Accident Cases

When it comes to client acquisitions, it’s nearly impossible to overstate how valuable a referral program is for law firms. After all, a lead that comes from another law firm’s ready to retain counsel. If your firm doesn’t already have a referral program in place,...

What Lead Nurturing Is, and Why It Matters for Growing Clientele

If every prospect that discovers your firm immediately converted, mass tort lawyers wouldn’t run expensive TV commercials anymore. Unfortunately, this just isn’t how real life works. A more realistic conversion scenario involves multiple “touch points” before any...

Law Firm Marketing Trends to Watch for 2019

What separates successful law firms from those struggling to retain clients and grow revenue each year? Well, it’s not magic — solid law firm marketing is what drives the strongest results. Many smaller firms and solo practices fail to attract new clients because...

4 Administrative Tasks You Hate and How to Outsource Them

Small firms and solo attorneys face many challenges in today’s legal market — especially when it comes to acquiring new clients. According to the 2017 Thomson Reuters small law firms survey, 70% said they spend too much time on administrative tasks. Despite this, 81%...

Attorney vs Lawyer: Which SEO Term Drives More Online Searches?

Attorney vs lawyer: Which word do most people use when they’re searching for legal representation online? It’s crucial to know the difference if your marketing efforts don’t produce enough clients. If you’re not sure whether local prospects can easily find your firm...