By now, you are probably familiar with the term “hybrid marketing.” This refers to how digital and traditional marketing styles work in concert to maximize your marketing potential further and reach. Instead of focusing on just a couple of marketing channels to dispense your brand and message, you can take advantage of multiple communication channels to reach your intended audience.
Meet Your Clients Where They Are and When They Want
Hybrid campaigns mix both online and in-person touchpoints. It is efficient, effective, and creates a broader outreach. Some examples of traditional marketing include mailers, flyers, print ads, live events, television commercials, and billboards. Social media, website retargeting, search engine marketing, and email marketing are prime examples of digital marketing formats. Hybrid marketing is where businesses combine these approaches for a more efficient, cost-effective, and far-reaching strategy.
Before You Initiate Your Hybrid Marketing Campaign
Before you get started with your hybrid marketing campaign, you have to ask a few key questions, so you know how to assimilate your plan of action:
- What is your primary message?
- Who is your target audience?
- Where will you most likely find that audience to engage with them?
- What is your anticipated outcome?
- How will you measure the success of this strategy?
Once you have these questions answered, you can move forward, but it helps to be prepared before diving right in.
Essential Things to Know Before You Begin
Be consistent. No matter what message you put out there, make sure it stays the same from channel to channel. This means sticking to the same colors, fonts, designs, etc., so your audience will know who you are no matter where they find you. Use the same branding concepts for your live events, and the retargeted postcard you send to prospects.
Be seamless. Make sure your clients feel comfortable and at ease with your brand and message by making sure their experiences – whether online or in-person – look and feel the same. You want the audience to remember and connect you and your services with the brand they see on all marketing materials.
Be flexible. Although we said the message has to be the same no matter where your clients find you, it also has to be presented to feel right in and on the platform they see it. Don’t just repurpose similar content from channel to channel. Repurpose your dinner seminar presentation into a coordinating webinar, or as a blog on your website, for example.
There are myriad ways through which you can brand your business and your message. This also means there are many ways to connect with your intended audience. You simply have to figure out which channels work best for what you have to offer, simultaneously incorporating online and offline approaches.
Results and Benefits of Hybrid Marketing, In a Nutshell
By combining both online and offline approaches, your business or practice can enjoy a more effective and extensive outreach plan. The benefits of hybrid marketing are extensive:
- Build your brand with less effort
- Be a crowd standout
- Prepare for future growth
- Take advantage of increased market coverage
- Enjoy lower costs to reach and acquire leads
- Create a fully customizable approach to your marketing strategy
- Allow consumers to choose where, how, and when to engage with you
Do you want to boost revenue through the generation of leads and businesses? Be open to all types of marketing channels and assess what works best for you. With multiple channels working in harmony, your brand is built further. As recognition and trust are gained in what you have to offer and your expertise, the door is open to elevating you to the status of industry expert from whom consumers seek information and guidance.
When you’re ready to dive into hybrid marketing solutions for your business, our expert team is here to provide the options that will work best for your situation.