Marketing

Performance marketing is a modern marketing strategy that can save your business money and time while reaching your goals. But how can you get started, and what are your options?

Meet Our LeadingResponse Team – Penelope Bates

Welcome to another edition of our LeadingResponse, Meet the Team blog, featuring Penelope Bates, Senior Leadership Coordinator.

Webinar Marketing Pros and Cons: Is It Right for Your Business in 2026?

Webinars have outlasted the moment that popularized them and become a permanent fixture in how professionals generate leads. Here’s an honest look at the pros, the cons, and the current data behind webinar marketing in 2026.

How Education-First Workshops Convert More Prospects

There’s a retirement-age consumer in your market right now who hasn’t met an advisor yet, and won’t respond to one who leads with a pitch. Here’s the data behind why education converts them, and how the workshop format is built to reach them first.

Maximize Attendance & ROI: Best Seminar & Webinar Dates

Your event calendar shouldn’t be built on guesswork. This guide breaks down the best days and times to schedule seminars and webinars, how to space events for consistent engagement, and which topics perform best each quarter — so every event works harder for your business.

Grow Your Medical Practice in 2026: A Guide to Patient Seminars

If you’ve never heard of using seminars to grow a medical practice, you’re not alone — most providers haven’t. Here’s what patient acquisition seminars actually are, how they work, and why they’re one of the most effective ways to grow a fee-based or cash-pay practice in 2026.

Maximize Your Book of Business Before AEP Starts: Smart Strategies for Medicare Agents

AEP 2026 is shaping up to be one of the most complex enrollment seasons in years. New CMS rules, rising Part B premiums, and a shrinking Medicare Advantage market mean agents who prepare early will have a clear advantage. Here’s how to review your book of business, stay compliant, and walk into AEP with confidence.