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Now is the time to get going. Make a move. Expand your firm. Get new clients through the door. How do you get a head start on financial advisor lead generation in 2023? What marketing solutions can put you in front of more prospects, consistently? Where can you find the best leads for financial advisors? Don’t worry – we’ve got all the answers you’re looking for. With almost 30 years of marketing consulting experience for advisors, we can help guide you to the most successful lead generation for financial services available. Buckle in because here we go!
Traditional Marketing Versus Digital Marketing
You’ll notice that marketing has shifted for anyone who’s done any business in the last 20 years. Traditional marketing methods have paved the way for new digital methods. And some traditional methods are being pushed aside as not relevant anymore. Let’s find out which are worth the effort, which marketing solutions for financial advisors need to be retired, and which strategies have stood the test of time.
Traditional Marketing Methods
Financial Seminars & Educational Workshops
Financial seminars are the go-to financial advisor lead generation tool and have been for decades. Why is that? Because of the incredible success, they’ve proven time and time again. The best lead generation for financial advisors includes meeting prospects face-to-face. Establishing a financial consultant to handle your money is an important and stressful decision and definitely not one people make lightly. Meeting with their advisor in person to discuss topics that resonate with their needs makes it an easier decision.
While similar, educational workshops are usually one to two days long, provide more in-depth financial information, and increase your status as an expert and industry leader faster.
Bottom line – even though it’s been done for decades, are these financial advisor lead generation strategies still working? Absolutely! Our statistics prove that financial seminars and educational workshops are still king. And while you can benefit your campaigns by adding on other marketing solutions, financial seminars can still get qualified, high-income leads into your business.
Cold Calling, Networking, & Referrals
True salespeople know the trials and tribulations of cold calling. Even warm financial leads who submitted their information to be contacted feel cold as ice when called. Cold calling still exists, but with only between 1 to 3% of calls being successful, there are more effective financial advisor lead generation techniques.
Plus, the success rate of cold calling is highly dependent upon various factors, including whether it is a referral, whether they submitted their information for a callback, and what type of business it is. In a sign of the times, Merrill Lynch actually ended their cold calling training, signaling their push towards newer and more effective lead generation for financial services.
The same can be said for networking events and referrals. It’s undoubtedly a viable customer acquisition technique for financial consultants but is the time and effort worth the return? Networking, connecting, and coordinating can be costly and time-consuming. And the return is difficult to track.
Bottom line – sure, cold calling, referral programs, and networking can work if you have the time and energy to commit to it. And if you use it in coordination with other marketing solutions. However, there are many better ways to spend your time and energy.
Digital Marketing Methods
SEO & Digital ads
The world is on the internet – and you should be too. Your website is your business front, and it’s imperative to be professional, clean, easy to navigate, and search engine optimized (SEO). When was the last time you updated your website? Do you regularly check what searches are working for your page? How is your financial advisor lead generation working on your page? If you aren’t monitoring these things, you need to be.
Digital ads can also be a source of lead generation for financial advisors. By paying to get to the top of the Google search page, you can connect with more prospects as they search for your services. But make sure they go to a page encouraging them to call or leave their contact information, or you could get a lot of interest and no follow-through.
Bottom line – SEO is a necessary part of your financial business right now, so it’s worth the time and effort to enhance your website. Digital ads, however, can be costly in a saturated environment, and without knowing how to set one up and create a landing page, it could result in wasted money. Hiring a professional is the way to go for most financial consultants.
Webinars & Dinner Delivery
Webinars have been around for a decade, but it wasn’t until businesses were closed down that webinars really took off. And they aren’t going anywhere. Statistics show that the market is expected to reach $800 million by 2023, and 48% of individuals aged 55-64 and 35% of those 65-74 are tuning in to live streaming and on-demand events.
Our Dinner Delivery lead generation for financial advisors’ program is one of a kind and has proven to outperform traditional webinar metrics. By including a dinner delivery during the webinar, we’ve seen attendance rates twice the industry average – at a whopping 90%+! And the more attendees you can reach, the more clients you can sign onto your services.
Bottom line – Webinars and Dinner Delivery are ideal for connecting with more high-income prospects. Competition is fierce, and offering financial webinars can increase your bottom line by allowing people to connect with you whenever and wherever is most convenient.
Now it’s Time to Grow Your Financial Business
You’ve got the marketing insight on what lead generation for financial services strategies work best for financial advisors. When you need customer acquisition solutions, we’re here to help. So let’s get going. Contact our experts to discuss your marketing options and discover how successful your business can be in 2023.
