Legal Marketing

Legal marketing involves strategies and tactics to attract and retain clients for law firms and legal professionals. At LeadingResponse, we offer specialized services to help you effectively promote your legal practice, reach your target audience, and generate qualified leads.

LeadingResponse.com also caters to various marketing sectors including financial, preneed, senior living, estate planning, and Medicare. Our comprehensive services are tailored to meet the unique needs of each industry, providing effective strategies to drive engagement and conversions.

Explore our solutions page to discover how LeadingResponse can help your business achieve its marketing goals. Contact us today to learn more and get started on maximizing your marketing efforts.

3 Things Law Firms Should Know About Finding Clients

Whether you go to work for a large firm or a boutique practice or hang your shingle as a solo attorney, clients are the fuel to propel your career forward. Even when we’re not in the midst of a pandemic, finding clients for lawyers takes time. If you keep the...

Workers’ Compensation Lawyers Search Trends in 2020

We recently analyzed the internet search term “workers compensation lawyers near me” to see how it’s performing right now. The popularity of this phrase has waxed and waned over the past several weeks. According to Google Trends,...

Attorneys Prevail in 80% of VA Disability Appeals Cases

The Department of Veterans Affairs (VA) doesn’t always give disabled vets their rightfully owed VA disability benefits. Unfortunately, it happens more often than you might realize, leaving VA disability appeals as the only option for many disabled vets. In 2014, the...

Does Your Firm Have a Marketing Automation Strategy?

When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your...

10 Digital Marketing Terms & Tools for Growing Your Firm’s Clientele

The tools of the marketing trade evolve quickly — particularly when it comes to selling your services online. Today, there’s no faster, easier or more cost-efficient way to connect with potential clients than through the internet. First, you must learn which tools...

Attorney vs Lawyer: Which SEO Term Drives More Online Searches?

Attorney vs lawyer: Which word do most people use when they’re searching for legal representation online? It’s crucial to know the difference if your marketing efforts don’t produce enough clients. If you’re not sure whether local prospects can easily find your firm...

3 Social Media Challenges for Law Firm Marketing

If you’re using social media channels to market your legal practice, you’re certainly not alone. Nearly everybody in the industry uses social media marketing now, according to the Attorney at Work Social Media Marketing Survey. In fact, 96% of lawyers surveyed are...

Disability Lawyer Search Trends: Are Your Ads Missing Your Audience?

According to Google Trends, “disability lawyer” searches are on the upswing after dropping significantly from October 2017 to February 2018. If you’re looking for Social Security disability leads, we rank the highest and lowest interest-level states...

New Elder Abuse Laws Target Financial Scams Against Older Americans

One in 10 older Americans experience abuse each year, according to the Administration for Community Living. Though this is a shockingly high statistic, this issue is getting many people’s attention right now. Last October, President Trump signed the Elder Abuse...

Lawyer Lead Generation: B2B Referrals vs. Affiliate Marketing

Referrals often drive the best client acquisitions, especially in the legal industry. But if you aren’t leveraging B2B referrals for your law firm, you’re missing some key benefits this powerful client acquisition technique has to offer. Here’s a quick lesson on...