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Legal Marketing

When you need legal marketing solutions, including filtered, exclusive leads, the team at LeadingResponse is here to provide unmatched service and quality.

Does Your Firm Have a Marketing Automation Strategy?

When it comes to marketing your firm, old-school ad agencies as seen in Mad Men no longer set the tone. You don’t need to hire 10 Don Drapers to effectively promote your services — even if it sounds appealing. These days, the industry buzz is all about setting up your...

Law Firm Marketing Trends to Watch for 2019

What separates successful law firms from those struggling to retain clients and grow revenue each year? Well, it’s not magic — solid law firm marketing is what drives the strongest results. Many smaller firms and solo practices fail to attract new clients because...

Attorney vs Lawyer: Which SEO Term Drives More Online Searches?

Attorney vs lawyer: Which word do most people use when they’re searching for legal representation online? It’s crucial to know the difference if your marketing efforts don’t produce enough clients. If you’re not sure whether local prospects can easily find your firm...

3 Social Media Challenges for Law Firm Marketing

If you’re using social media channels to market your legal practice, you’re certainly not alone. Nearly everybody in the industry uses social media marketing now, according to the Attorney at Work Social Media Marketing Survey. In fact, 96% of lawyers surveyed are...

New Elder Abuse Laws Target Financial Scams Against Older Americans

One in 10 older Americans experience abuse each year, according to the Administration for Community Living. Though this is a shockingly high statistic, this issue is getting many people’s attention right now. Last October, President Trump signed the Elder Abuse...

Lawyer Lead Generation: B2B Referrals vs. Affiliate Marketing

Referrals often drive the best client acquisitions, especially in the legal industry. But if you aren’t leveraging B2B referrals for your law firm, you’re missing some key benefits this powerful client acquisition technique has to offer. Here’s a quick lesson on...

Is the Law Firm Marketing Blog Trend Finally Over?

Most lawyers have compelling information potential clients want — which is why law firm marketing efforts today usually include blog content. And a law firm marketing blog seems like a satisfying and effective lead-generation tool that costs only time to produce. But...

62% Of Law Firms Now Outsource Their Marketing Needs

Until fairly recently, many U.S. law firms used in-house marketing staff to help bring in new clientele. Larger law firms sometimes included a full marketing department, while smaller ones tasked existing employees with sourcing new legal leads. But according to the...