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Legal Marketing

When you need legal marketing solutions, including filtered, exclusive leads, the team at LeadingResponse is here to provide unmatched service and quality.

Will Facebook Ad Policy Changes Impact Lawyers?

Facebook ad policy updates announced this year aim to make electoral campaigns and political advertising more transparent. The latest Facebook ad policy updates also mentioned “issue ads” — but what, exactly, are they? While most believe the new policy...

3 Social Media Challenges for Law Firm Marketing

If you’re using social media channels to market your legal practice, you’re certainly not alone. Nearly everybody in the industry uses social media marketing now, according to the Attorney at Work Social Media Marketing Survey. In fact, 96% of lawyers surveyed are...

Three Little Changes That Can Help Law Firms Increase Conversions

Lawyers spend significant money trying to bring in new clientele. Losing a single opportunity to bring your firm more clients can feel extremely frustrating. But bringing in new leads is challenging, particularly for small and mid-sized law firms. Many lawyers simply...

New Elder Abuse Laws Target Financial Scams Against Older Americans

One in 10 older Americans experience abuse each year, according to the Administration for Community Living. Though this is a shockingly high statistic, this issue is getting many people’s attention right now. Last October, President Trump signed the Elder Abuse...

Lawyer Lead Generation: B2B Referrals vs. Affiliate Marketing

Referrals often drive the best client acquisitions, especially in the legal industry. But if you aren’t leveraging B2B referrals, you’re missing some key benefits this powerful client acquisition technique has to offer.  Here’s a quick lesson on B2B referrals:...

Is the Law Firm Marketing Blog Trend Finally Over?

Most lawyers have compelling information potential clients want — which is why law firm marketing efforts today usually include blog content. And a law firm marketing blog seems like a satisfying and effective lead-generation tool that costs only time to produce. But...

“Workers Compensation Lawyer” Search Trends for 2017

According to Google Trends, “workers compensation lawyer” searches have remained consistently near the highest possible interest level since March 2017. If you’re looking for workers’ comp leads, we rank each U.S. state below from highest to lowest...

5 Ways to Improve Conversion Rates in Client Acquisition

The internet is a wondrous thing for determined marketers. But due to its ever-changing nature, ads that worked like a charm last quarter could fall completely flat next month. If your marketing dollars aren’t bringing in enough clients, spending even more money...