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Executives in small and medium-sized firms face many challenges in today’s market — especially when it comes to multichannel marketing and acquiring new clients. According to estimates, 16 hours per week are spent on manual administrative work. That’s two full days each week! This is unfortunate because businesses can streamline their administrative tasks and spend more time with clients with technological improvements, including artificial intelligence. Are you spending too much time on administrative work? Let’s find out.
Why You Should Outsource or Automate Administrative Tasks
There are only so many hours in the day. Savvy business professionals know when to automate or outsource processes that keep them from reaching their full potential. Some necessary processes are time-consuming and repetitive, and they take time away from the business that could be spent on more strategic activities.
Automating processes can streamline your workflow and give you more time to do more important things, all while reducing errors. That means you can spend more time with your clients and do more critical business processes.
Outsourcing allows a business to get high-quality results without hiring and training more hands. Cross those stressful projects off your to-do list and let a professional manage them for you.
By minimizing the time spent on administrative tasks with automating or outsourcing, businesses can free up their time and resources to focus on more strategic activities, such as growing their business and serving their customers. So what items can your business outsource or automate?
Time-Consuming Administrative Tasks You Should Outsource or Automate
Customer Care
Marketing, customer service, and sales are all integral to your success. But staying in touch with current clients, connecting with new prospects, and keeping the sales funnel moving involves many moving parts and administrative work. With the right solutions, you can spend less time managing the details and more time with your customers.
Customer service
What do your customers need? Whether answering questions, guiding them to your how-to pages, sharing what to expect, or troubleshooting issues, it can take up much of your precious time. With the influx of artificial intelligence, now is the time to research your options and find ways to automate customer service.
Find and implement the right AI solutions to avoid frustrated customers and lost sales. In fact, by increasing the value and speed of your customer interactions, you can fill your sales pipe with happy clients. And that can be revolutionary for your business.
Marketing
Targeting, connecting, and engaging new prospects is essential to growing your business. But with so many options – email marketing, direct mail, in-person events, webinars, social media, digital advertising – it’s hard to know the best solution for your business. Experts agree that a small business’s marketing budget should be 7-8% of its gross revenue. Yet, most business professionals aren’t marketing experts – they are financial advisors, lawyers, and other professionals. So what solutions are going to work best for your business?
Outsourcing marketing solutions to an industry leader can be the difference between business growth and a plateau. Plus, a marketing expert can determine what strategies will result in significant growth and set your business up for success.
For most professionals, the ideal marketing solutions include a multichannel approach. Why? Because your prospects aren’t just on one platform. They check their email, surf social media, search for things that interest them online, and check their mail daily. If you are only visible on one platform, you may miss opportunities to engage with them.
What Marketing Channels Are You Missing?
Technology and your consumers are constantly changing. And to reach more people consistently, your marketing channels and strategies have to keep up.
Metrics & Analytics
The most crucial aspect of your marketing is knowing what’s working and what’s not. And monitoring, deciphering, and managing campaigns can be time-consuming and confusing. Outsourcing your metrics and analytics to a marketing specialist can help ensure consistent success and more prospects on your calendar.
A client portal should provide you with everything you need at your fingertips. Simplicity is essential when you want to plan a new campaign, monitor how campaigns are producing, dig into performance analytics, or compare previous events to determine your success rate. That’s why we’ve developed our client portal, Hub, and provided it free to every customer at LeadingResponse. It’s the ideal platform for accessing more data in less time, analyzing your results, and growing your business.
Internal Finances
Managing the internal finances of your business is essential, but they can be time-consuming when done by business owners. Hiring a full-time human resources representative can be too costly for many small businesses. The best option, if this is your situation, is to outsource.
Payroll
Do you have employees? Then it’s time to outsource your payroll processing to a company that can manage it. It can be time-consuming to manually track employee hours, calculate deductions, and issue paychecks. Many companies can process employee paychecks, deductions, and benefits. Not only will outsourcing give you more time to focus on clients, but it can help with reducing errors and missed payments, which can damage employee morale and productivity.
Time tracking
Speaking of employee productivity, another ideal item to outsource is tracking employee time and ensuring they are paid correctly. It can be challenging to manually track employee hours, especially if employees work from multiple locations or use different devices. This can lead to inaccurate timesheets and incorrect payments.
Invoicing
Receiving money is essential, and invoicing often becomes a priority in a business. But who is doing this job? It can be time-consuming to manually create invoices, especially if you have many customers or sell various products or services. This can lead to errors and delays in invoicing, damaging customer relationships. Outsource or automate these tasks for a streamlined process, saving time and money.
The Bottom Line
Your business deserves growth, but the lack of time to make things happen is often why a company doesn’t take off. Don’t let this happen to your business. Whether you are a lawyer, a financial advisor, or another busy professional, LeadingResponse has the experience and marketing solutions to grow your business.
Our solutions are backed by close to 30 years of experience, and our customer service is second to none. When you want to see better results, contact our expert marketing team for a free consultation. You have nothing to lose but incredible opportunities.
